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Книги
Rufus Lidman

How To Become A Digital Marketing Hero

How do you succeed with your digital efforts when the possibilities within digital marketing are endless? Are you using the right tools? The best strategies? This digital guide will turn you into the company’s digital hero. Here you will find concrete strategic guidance, valuable advice and practical cases. The book’s three focus areas are: The digital tools. The different parts of digital marketing, including social media, display advertising, search engine marketing, site strategy and digital CRM. The digital strategy process. A well-proven method to develop a digital strategy. The 7-step process will show you maximum probability of achieving the goal in the shortest possible time, with the least possible resources. The digital measurement. Measurement of the effects and methods to optimize your digital strategy. This book is written for everyone who wants to reach consumers in a way that is fast, easy and efficient in regards to goal and cost.
199 бумажных страниц
Дата публикации оригинала
2018
Издательство
Clink Street Publishing

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Цитаты

    mariareadsцитирует2 года назад
    Bought ads (SEM) is a different story though. The point here is to create small and very simple ads (50–60 characters) that include a heading and a call-2-action (C2A). The difference being that if you have enough money, you will always rank well in the search engine result page (SERP). The question is whether it is worth it in terms of ROI.
    mariareadsцитирует2 года назад
    Working with SEO is all about creating good content correlation.
    mariareadsцитирует2 года назад
    organic index—the search engines rank the hits based on algorithms that calculate what pages have the highest relevance for the words or phrases consumers search for. As a means to this end, Google and other search engines send out so-called “spiders” that virtually act as fake people.

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