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Rufus Lidman

How To Become A Digital Marketing Hero

    mariareadsцитирует2 года назад
    Bought ads (SEM) is a different story though. The point here is to create small and very simple ads (50–60 characters) that include a heading and a call-2-action (C2A). The difference being that if you have enough money, you will always rank well in the search engine result page (SERP). The question is whether it is worth it in terms of ROI.
    mariareadsцитирует2 года назад
    Working with SEO is all about creating good content correlation.
    mariareadsцитирует2 года назад
    organic index—the search engines rank the hits based on algorithms that calculate what pages have the highest relevance for the words or phrases consumers search for. As a means to this end, Google and other search engines send out so-called “spiders” that virtually act as fake people.
    mariareadsцитирует2 года назад
    Search engine marketing is done in two different ways: via organic index (SEO = Search Engine Optimization) or bought search ads (SEM = Search Engine Marketing).
    mariareadsцитирует2 года назад
    Search engine marketing—i.e. maximizing the probability that consumers searching for products and services find your company and not your competitors—is simply a hyper-potent marketing tool.
    mariareadsцитирует2 года назад
    Between adblockers, banner blindness and the fact that the average consumer in a mature market is exposed to 1700–2000 banners every month, it’s not exactly hard to see why seizing the attention of consumers is difficult.
    mariareadsцитирует2 года назад
    The number of people using traditional digital media is constantly decreasing, and what few do are prone to such information overload that actually reaching through to consumers is becoming harder and harder
    mariareadsцитирует2 года назад
    Through retargeting, you can concentrate the ads on only the people who have, for instance, already visited your site.
    mariareadsцитирует2 года назад
    Despite its esteemed age, display as a digital marketing tool still has its uses. For one, it is a type of creative that many intuitively understand—it is basically digital versions of traditional ads and TVCs. It is also a smorgasbord for the creatively inclined, filled with morsels like graphic images, animation, copy, questionnaires and interactive design that are all well-equipped to stimulate more senses than just the visual.
    mariareadsцитирует2 года назад
    In the second, demand side platform (DSP) and affiliate networks provide new solutions to maximize return on investment (ROI) on click, through behavioral control and retargeting.
    mariareadsцитирует2 года назад
    Today though, a much smaller part of the population is de facto reachable via banners. To blame are things like banner blindness, which are decreasing the number of actual observations, and adblockers, which are eliminating exposure entirely and thus drastically decreasing the number of impressions as a whole.
    mariareadsцитирует2 года назад
    Banners offer great potential for achieving vast reach, and with a steeply growing internet penetration that is showing no sign of stopping, it is still at big tool for marketers—a trend that has held true ever since the advent of digital marketing.
    mariareadsцитирует2 года назад
    Golden insight #1: If you are on social media, you have to be social. Otherwise there is no point being there.
    mariareadsцитирует2 года назад
    ; if the rest of the earned media isn’t cooperating efficiently enough, the whole SMM campaign will collapse
    mariareadsцитирует2 года назад
    whether or not we should be using SMM as yet another tool for reach media (to make a small impression on a lot of people), or if we should use it as engagement media (to make a big impact on somewhat fewer people)—which the means is unique in being able to accomplish.
    mariareadsцитирует2 года назад
    the strategic question of highest importance is whether to “move the mountain to Mohammed” or “move Mohammed to the mountain”—i.e. whether we should use expensive traffic-driving methods to force people to leave the safe and comfortable confines of their preferred hangouts, or relocate ourselves right to the hotspot in the midst of where all these social conversations take place.
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