TOUCH, Mark Blevis, Tod Maffin
en
Книги
Mark Blevis,Tod Maffin

TOUCH

Читать
In today’s technology-led pursuit of efficiency, we’ve removed the humanity from business. Here’s how to correct that.
For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity – that critical person-to-person connection – that is the engine of commerce:
Hiring is done by automated keyword searches. Offices have regressed to sterile, highly controlled environments. Staff rely exclusively on template responses. Websites are designed for search engines, not people. Leaders are focusing on arbitrary and antiquated “best practices.” In a world filled with complicated web forms and digital marketing services, we have lost the “human” element in how we run our organizations. TOUCH identifies these problems in stark terms, then provide business leaders in all types of organizations – private to public sector, small to enterprise business – with real-world, tested solutions.

353 бумажные страницы
Дата публикации оригинала
2014
Издательство
Dundurn

Впечатления

👍
👎
💧
🐼
💤
💩
💀
🙈
🔮
💡
🎯
💞
🌴
🚀
😄

Как вам книга?

Вход или регистрация

На полках

Business lunch, Katya Akhtyamova
Katya Akhtyamova
Business lunch
  • 243
  • 1.5K
super, ziatax
ziatax
super
  • 34
English, b5203038918
b5203038918
English
  • 22
прочитать на англ, Gulfaram Bail
English books, Таня
Таня
English books
  • 5
fb2epub
Перетащите файлы сюда, не более 5 за один раз