100 Great Marketing Ideas. From leading companies around the world, Jim Blythe
Jim Blythe

100 Great Marketing Ideas. From leading companies around the world

Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world’s best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each marketing idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.
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Оля Каража
Оля Каражацитирует3 года назад
Price accordingly—people do not mind paying more if they are getting more.
Orusya Black
Orusya Blackцитируетв прошлом году
Identify products that carry a long-term commitment to buying peripherals, spares, or other consumables.

• Decide your target market—there is no point giving out freebies to all and sundry if they aren’t going to follow through and buy your product later.

• Make sure you have good intellectual property rights (patents, etc.) so that nobody can enter the market with knock-off consumables that work with your giveaway product.
vbantikahцитируетв прошлом году
He began by mailing out sets of chopsticks to every marketing lecturer in the country: the chopsticks were packed in metallic silver envelopes with the message “First you eat.” This created an instant message intrigue—the physical product (the chopsticks) and the enigmatic message combined to create a feeling that something interesting was about to happen. About a week later, the same lecturers were sent another envelope containing a tea bag and the message “Then you drink.” This further increased the sense of anticipation—what would arrive next? The next package contained a fortune cookie and a sample chapter of the book, with the message “Then you see your future.”

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