• This is a bento recipe book for parents looking for healthy lunch inspiration for themselves and their kids. They are turned off by the highly processed bento meals found in the competition.
• Perfect for Back to School promotions in-store
• None of the competition offer:
o Whole-foods recipes that take into account modern diets and dietary restrictions, from gluten-free and vegan kids to those with nut-based allergies and lactose intolerance
o Meal planning ideas and sample planners to encourage parents and help them plan ahead effectively
• Consumer Demand for Bento Boxes:
o The consumer demand for bento boxes has been steadily climbing for the last 10 years and has been especially high the last 3 years. Demand peaks in August and January for back to school but is strong year-round.
o Nov 2015 New Yorker article on Bentos: http://www.newyorker.com/business/currency/bento-boxes-and-the-grade-school-power-lunch?mbid=social_twitter