en
Книги
Robert Alderman

Copywriting For Beginners Guide

Copywriting refers to a copy written for advertising and publicity purposes and aims to convince or compel the target audience. Copywriting services are offered by marketing and advertising agencies and utilized by commercial organizations to promote their ideas, brand, product or services. The purpose of copywriting is to get across a message in such an effective way that it not only reaches to its target audience but helps shape a favorable opinion as well and eventually leads to a desirable action.
16 бумажных страниц
Дата публикации оригинала
2015
Издательство
Mihails Konoplovs

Впечатления

    mariareadsделится впечатлением2 года назад
    🎯Полезно

    Good to have a general idea of the copywriter, however, does not contain any special or different information from what you can read online

    Mikie Jonesделится впечатлением2 года назад

    I feel this book is a good starting point for getting a general idea of copywriting. Just as the title suggests, this is for beginners and should give you a headstart to what copywriting is about.

Цитаты

    Mikie Jonesцитирует2 года назад
    hot buttons to use in copywriting: fear, greed, guilt, anger, exclusivity, salvation and flattery. I
    Mikie Jonesцитирует2 года назад
    Avoid too much information
    Mikie Jonesцитирует2 года назад
    Use conversational tone

На полках

    b5641456154
    communication
    • 107
    • 2
    kurtisbrand
    Writing/copywriting
    • 13
    • 2
    mariareads
    business
    • 41
    Carl-Emil
    Binness
    • 13
    Milja Mitrović
    English books
    • 6
fb2epub
Перетащите файлы сюда, не более 5 за один раз