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Книги
Robert Alderman

Copywriting For Beginners Guide

    Mikie Jonesцитирует3 года назад
    hot buttons to use in copywriting: fear, greed, guilt, anger, exclusivity, salvation and flattery. I
    Mikie Jonesцитирует3 года назад
    Avoid too much information
    Mikie Jonesцитирует3 года назад
    Use conversational tone
    Mikie Jonesцитирует3 года назад
    Catchy and relevant headline
    Mikie Jonesцитирует3 года назад
    Layout of the page
    Mikie Jonesцитирует3 года назад
    The medium of the marketing message
    Mikie Jonesцитирует3 года назад
    Understand your target audience
    Mikie Jonesцитирует3 года назад
    Determine the “USP” of the product
    Mikie Jonesцитирует3 года назад
    you need to know what is the brand or the product, the name of the company that has launched it and the general traits and qualities of the product
    Mikie Jonesцитирует3 года назад
    copywriter must have an ability to create a right kind of balance between the needs of the company and the needs of the customers and this is what exactly matters when it comes to constructing an effective marketing message.
    Mikie Jonesцитирует3 года назад
    you need to add emotional angles to entice your target audience and make them act desirably.
    Mikie Jonesцитирует3 года назад
    Do not claim anything you are not offering to your target audience.
    Mikie Jonesцитирует3 года назад
    Whatever word is chosen, it has to hold a meaning and must go with the overall flow of the message
    Mikie Jonesцитирует3 года назад
    Keep your message simple.
    Mikie Jonesцитирует3 года назад
    what are the benefits
    Mikie Jonesцитирует3 года назад
    should be about their needs and requirements
    Mikie Jonesцитирует3 года назад
    A marketing message written by someone who is not an expert may cause damage to the overall objective and may put your entire marketing campaign at a risk of falling.
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