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Книги
Michael Malone,Salim Ismail,Yuri van Geest

Exponential Organizations

    Rafael Barreraцитирует6 месяцев назад
    Indeed, it is very likely that a decade from now, the job of the CEO will be so completely revolutionized as to deserve a new title: Chief Exponential Officer.
    Rafael Barreraцитирует6 месяцев назад
    Dashboard with data analytics, serious gaming and predictive insights into the development of the workforce, such as the OKRs, serendipity or learning KPIs, performance reviews, P2P reputation systems, MOOCs, etc.
    Rafael Barreraцитирует6 месяцев назад
    R policies will focus on people who can ask them and cultivate an environment where questions, perspectives, art and culture are more deeply respected.
    Rafael Barreraцитирует6 месяцев назад
    A key heuristic: if you operate in a highly uncertain environment, make it simple (not too many variables); if you operate in a predictable environment, make it complex (use more variables to manage BI).
    Rafael Barreraцитирует6 месяцев назад
    Hence the need for the chief data officer, whose primary focus is managing data, finding the actionable information within, and then delivering it quickly, securely and in a useful form to every stakeholder in the organization.
    Rafael Barreraцитирует6 месяцев назад
    Due to accelerated pace of change it is mandatory to look further into the future to launch marketing and PR campaigns by identifying when a meme is booming (predictive planning) or, even better, when it first emerges.
    Rafael Barreraцитирует6 месяцев назад
    Real-time aggregated customer data providing insights into the behavior and emotions of customers, enabling matching of products and services with those customers (hyper-narrowcasting) and gauging demand for new concepts. Social and mobile media as the zeitgeist and thus the triggers for validated innovation.
    Rafael Barreraцитирует6 месяцев назад
    As Peter Diamandis has said, “If you are relying on innovation solely from inside your organization, you are dead.” Find ways to leverage Community and/or Crowd for innovation; investigate co-innovation and Crowd Companies and let your employees loose.
    Rafael Barreraцитирует6 месяцев назад
    If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
    Rafael Barreraцитирует6 месяцев назад
    Amazon represents another archetype of this philosophy. Jeff Bezos has repeatedly shown the courage to proactively cannibalize his own businesses (e.g., the Kindle at the expense of physical books), launch edge ExOs (Amazon Web Services), buy companies that disrupt his own (Zappos) and pursue transformative technologies (delivery drones). Such bold leadership is critical in the age of the ExO.
    Rafael Barreraцитирует6 месяцев назад
    Product Performance: How you develop distinguishing features and functionality
    Product System: How you create complementary products and services
    Service: How you support and amplify the value of your offerings
    Channel: How you deliver your offerings to customers and users
    Brand: How you represent your offerings and business
    Customer Engagement: How you foster compelling interactions
    Rafael Barreraцитирует6 месяцев назад
    However, they found there are nine other types of innovation to track in a balanced way across an organization:

    Profit Model: How you make money
    Network: How you connect with others to create value
    Structure: How you organize and align your talent and assets
    Process: How you use signature or superior methods to do your work
    Rafael Barreraцитирует6 месяцев назад
    It is our opinion that in the future, the defining metric for organizations won’t be ROI (Return on Investment), but ROL (Return on Learning). Kyle Tibbits recently took this notion to the level of the individual employee when he observed, “The most valuable compensation for working at a startup as opposed to a ‘normal job’ is a dramatically higher rate of learning (ROL).”
    Rafael Barreraцитирует6 месяцев назад
    And while some very good business intelligence (BI) systems exist out there, they are set up largely to measure scaling of efficiency. What is needed now are new dashboards that measure the learning capability of organizations.
    Rafael Barreraцитирует6 месяцев назад
    Recommendation: Find an incubator or accelerator that is a good fit for your organization. Partner with it or, if it is of insufficient scale for your needs, fund it. If an incubator or accelerator doesn’t exist, create one!
    Rafael Barreraцитирует6 месяцев назад
    We strongly recommend that every big company attempt something similar by creating a lab that is a playground for breakthrough technologies. It should then conduct ongoing experiments with new products and services, with a goal of creating entirely new markets for the company.
    Rafael Barreraцитирует6 месяцев назад
    Recommendation: Implement a program to identify, partner with, invest in or acquire the ExOs in your industry. Give it teeth.
    Rafael Barreraцитирует6 месяцев назад
    An investment in an external ExO may be the best move in cases where it makes sense to test the waters—to watch and learn about an emergent opportunity with an eye toward partnership or acquisition in the future.
    Rafael Barreraцитирует6 месяцев назад
    A corporation should look to create an internal ExO when:

    An opportunity is one to two adjacencies away from the company’s core business—perhaps a different business model, buyer, user or go-to market.
    Urgency is low—there is still time until the market’s inflection point.
    The company is able to hire the necessary talent. This approach typically maximizes control and minimizes costs for those markets that must be “owned” given their strategic nature.
    Rafael Barreraцитирует6 месяцев назад
    Recommendations: Educate the board so that it is equipped to buy into the CEO’s plan for radical change. In addition, track your board using OKRs.
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