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Книги
Andy Maslen

100 Great Copywriting Ideas. From leading companies around the world

Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world’s best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.
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    b6553283103цитирует6 месяцев назад
    selling means identifying who’s in the market for your products and services, identifying why they might want it, why they might be holding back, persuading them of the value, then closing the deal.
    Mariia Hrabchakцитируетв прошлом году
    Whatever you’re selling, you have to overcome your prospect’s reservations, objections, and “what ifs” before you make the sale. And doing it in the headline is pretty clever.
    Mariia Hrabchakцитируетв прошлом году
    City Equities say, “When you reply to my letter, one of our dealers will telephone you to learn more about your investment requirements.” I’d call this an assumptive close. We’re telling the reader what will happen when they respond.

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