Creating Business Plans (HBR 20-Minute Manager Series), Harvard Business Review
Harvard Business Review

Creating Business Plans (HBR 20-Minute Manager Series)

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A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success—whether you’re proposing a new initiative within your organization or starting an entirely new company. Creating Business Plans quickly walks you through the basics. You’ll learn to:• Present your idea clearly• Develop sound financial plans• Project risks—and rewards• Anticipate and address your audience’s concernsDon't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives—from the most trusted source in business. Also available as an ebook.
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Harvard Business Review Press


Viktoriya Medvedeva
Viktoriya Medvedevaделится впечатлениемв прошлом году

Great quick read with detailed information and examples.

b5268012391делится впечатлением2 года назад

Es directo al grano, da una buena noción de cómo presentar un proyecto para conseguir aprobacion y fondos, recomendado.


b0431932772цитирует2 года назад
Describing the Opportunity
You know your idea inside and out, so it can be easy to lose sight of the details that will matter to investors when you draft your business plan. Ensure that your plan explains how your offering will help customers and places that offering within the larger business context, too.
Presenting your idea
Win readers over with a description of your idea that addresses a clear and specific business need and provides details about the larger context within which your offering will thrive.
To add customer focus to your plan, consider these questions as you define your product or service: What customer pain are you easing with your offering? What special technology, new perspective, or unique concept will you offer customers that is better than
Lucas Prado
Lucas Pradoцитирует3 года назад
business plan around a framework that assesses four factors
Masha Shlebova
Masha Shlebovaцитирует3 года назад
After all, savvy investors understand that financial forecasts for a new company—particularly detailed, month-by-month projections that extend for years and years—are typically nothing more than wildly optimistic fantasies. In light of this, Sahlman recommends organizing your business plan around a framework that assesses four factors that are critical to every new venture:

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